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/G50/GE1/G67/G2E/G20 /G32/G37/G32/G35/G33/G39 /G4E/G4F/G52/G4D/G41/G53/G20/G4C/G45/G47/G41/G4C/G45/G53 Lima, viernes 16 de julio de 2004 SECRETARIA DE COMUNICACIONES OFICINA DE COMUNICACI ÓN PUBLICITARIA CAMPAÑA : MINISTERIO DE LA PRODUCCION MOTIVO :COMPRALE AL PERU GRUPO OBJETIVO :TOTAL TELEVIDENTES N.S.E. AB/C TELEVISION NIVEL NACIONAL /G4D/G65/G64/G69/G6F /G54/G69/G70/G6F/G20/G64/G65/G20 /G48/G6F/G72/G61 /G52/G74 /G67/G4D/G6C/G73 /G54/G61/G72/G69/G66/G61 /G44/G75/G72/G2E /G43/G6F/G6D/G70/G72/G61 /G4E/G65/G74/G61/G20/G24 América 4 tv. Nacional Mariana de la Noche 21-22 4.9 171.9 871.50 35 América 4 tv. Nacional Mariana de la Noche 21-22 4.9 171.9 249.00 10 América 4 tv. Nacional Cuarto Poder 20-22 7.3 255.4 1,516.67 35 América 4 tv. Nacional Cuarto Poder 20-22 7.3 255.4 433.33 10 Total América Televisión 4 Tv. US$. Pantel 5 tv. Nacional Super Star 20-21 4.8 170.4 446.25 35 Pantel 5 tv. Nacional Super Star 20-21 4.8 170.4 127.50 10 Pantel 5 tv. Nacional 24 Horas 22-23 4.4 153.4 357.00 35 Pantel 5 tv. Nacional 24 Horas 22-23 4.4 153.4 102.00 10 Pantel 5 tv. Nacional Panorama 20-22 6.1 216.2 535.50 35 Pantel 5 tv. Nacional Panorama 20-22 6.1 216.2 153.00 10 Total Panamericana Televisión 5 Tv. US$. IRTP 7 tv. Nacional Confirmado 20-21 2.0 71.1 79.33 35 IRTP 7 tv. Nacional Confirmado 20-21 2.0 71.1 22.67 10 IRTP 7 tv. Nacional Hora Discovery 21-22 1.1 39.5 79.33 35 IRTP 7 tv. Nacional Hora Discovery 21-22 1.1 39.5 22.67 10 Total IRTP 7 Tv. US$. Andina 9 tv. Nacional La Hija del Jardinero 14-15 3.7 131.5 0.00 35 Andina 9 tv. Nacional La Hija del Jardinero 14-15 3.7 131.5 0.00 10 Andina 9 tv. Nacional Betty la Fea 15-16 3.9 136.0 0.00 35 Andina 9 tv. Nacional Betty la Fea 15-16 3.9 136.0 0.00 10 Andina 9 tv. Nacional Pasión de Gavilanes 20-21 5.6 198.9 793.33 35 Andina 9 tv. Nacional Pasión de Gavilanes 20-21 5.6 198.9 226.67 10 Andina 9 tv. Nacional Mujeres Apasionadas 22-23 5.2 182.5 892.50 35 Andina 9 tv. Nacional Mujeres Apasionadas 22-23 5.2 182.5 255.00 10 Andina 9 tv. Nacional Cine Domingo 20-22 3.8 132.3 0.00 35 Andina 9 tv. Nacional Cine Domingo 20-22 3.8 132.3 0.00 10 Andina 9 tv. Nacional La Gran Premiere 22-00 6.6 234.0 892.50 35 Andina 9 tv. Nacional La Gran Premiere 22-00 6.6 234.0 255.00 10 Total ATV 9 Tv. US$. Total Televisión Nivel Nacional TIPO DE CAMBIO REFERENCIAL POR D ÓLAR USA = S/. 3.50JULIO /G54/G6F/G74/G61/G6C L M M J V S D/G54/G6F/G74/G61/G6C /G54 /G67/G72/G70/GB4/G73 /G49/G6D/G70/G61/G63/G74/G6F/G73 /G49/G6E/G76/G65/G72/G73/G69/GF3/G6E /G49/G2E/G47/G2E/G56/G2E /G61/G20/G50/G61 /G67/G61/G72 5 6 7 8 910 11/G41/G76/G69/G73/G6F/G73 /G4E/G65/G74/G61/G20/G54/G6F/G74/G61/G6C/G20/G24 /G55/G53/G24/G2E /G55/G53/G24/G2E 1 1 1 3 14.7 515.7 2,614.50 496.76 3,111.26 1 1 1 3 14.7 515.7 747.00 141.93 888.93 1 1 7.3 255.4 1,516.67 288.17 1,804.83 1 1 7.3 255.4 433.33 82.33 515.66 1 1 2 1 1 0 2 8 44.0 1,542.2 5,311.50 1,009.18 6,320.68 1 1 1 3 14.4 511.2 1,338.75 254.36 1,593.11 1 1 1 3 14.4 511.2 382.50 72.68 455.18 1 1 2 8.8 306.8 714.00 135.66 849.66 1 1 1 3 13.2 460.2 306.00 58.14 364.14 1 1 6.1 216.2 535.50 101.75 637.25 1 1 6.1 216.2 153.00 29.07 182.07 2 2 3 2 2 0 2 13 63.0 2,221.8 3,429.75 651.65 4,081.40 1 1 1 3 6.0 213.3 238.00 45.22 283.22 1 2 2 5 10.0 355.5 113.33 21.53 134.87 1 1 1 3 3.3 118.5 238.00 45.22 283.22 1 2 1 4 4.4 158.0 90.67 17.23 107.89 2 2 4 4 3 0 0 15 23.7 845.3 680.00 129.20 809.20 1 1 2 7.4 263.0 0.00 0.00 0.00 1 1 1 3 11.1 394.5 0.00 0.00 0.00 1 1 1 3 11.7 408.0 0.00 0.00 0.00 1 1 1 3 11.7 408.0 0.00 0.00 0.00 1 1 1 3 16.8 596.7 2,380.00 452.20 2,832.20 1 1 1 3 16.8 596.7 680.00 129.20 809.20 1 1 1 3 15.6 547.5 2,677.50 508.73 3,186.23 1 1 2 10.4 365.0 510.00 96.90 606.90 1 1 3.8 132.3 0.00 0.00 0.00 1 1 3.8 132.3 0.00 0.00 0.00 1 1 6.6 234.0 892.50 169.58 1,062.08 1 1 6.6 234.0 255.00 48.45 303.45 4 4 6 4 4 0 4 26 122.3 4,312.0 7,395.00 1,405.05 8,800.05 9 915 11 10 0 8 62 253.0 8,921.3 16,816.25 3,195.09 20,011.33/G43/G6F/G73/G74/G6F /G43/G6F/G73/G74/G6F /G78/G20/G70/G74/G6F/G2E/G72/G74/G67/G2E/G78 /G20 /G6D /G69 /G6C /G55/G53/G24/G2E /G55/G53/G24/G2E 211.65 6.03 60.47 1.72 247.24 7.07 70.64 2.02 143.65 4.10 110.63 3.12 31.61 0.89 96.55 2.77 27.59 0.79 104.47 2.95 29.85 0.84 64.78 1.84 47.20 1.33 13.49 0.38 85.82 2.39 24.52 0.68 34.14 0.96 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 168.58 4.75 48.17 1.36 204.25 5.82 58.36 1.66 0.00 0.00 0.00 0.00 160.92 4.54 45.98 1.30 71.95 2.04 79.10 2.24 13250ANEXO Nº 1 RESOLUCIÓN MINISTERIAL Nº 251-2004-PRODUCE